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Thanks for the info, I hadn't heard about it. Apparently a lot of other people didn't either if it's on the front page right now.

Still, I can see them needing more time to ramp up before making any strategic changes angled at displacing the studios.

Thanks for clearing that up, just before I read your comment I was thinkg "Wow, that was fast."

It was launched in the fall of 2010.

Thanks for correcting me. Also, we have similar usernames. ;)

I haven't heard about it before either. I thought the same thing when I saw this.

There was a small mention of it by Bezos in the December Wired http://www.wired.com/magazine/2011/11/ff_bezos/all/1

I stumbled on it last month and was surprised that I'd never heard of it before.