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> It’s a mix of a simpler ISA, good core design, and small process nodes.

It's also a design that prioritizes perf/watt, whereas CPU vendors tend to prioritize perf/area. (aka perf/$)

Other ARM SoC vendors do, absolutely, which is a big factor in why most other ARM SoCs are so far behind Apple's. But Intel & AMD less so, they tend to prioritize just outright performance since that's how they're nearly always compared & judged. Die size hasn't really been a constraint for them.

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