The entire post was about keeping AI claims in check. Whether you market your IF-THEN statements or rules-based expert systems as AIs is what matters.
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At least rules-based expert systems have always been a part of artificial intelligence. They shouldn't be called machine learning, though.
if/then logic is really just an implementation detail of rules-based expert systems. I think these rules-based systems can be differentiated from normal code in that there is a lot of compact domain knowledge encoded for classifications or decisions.