Isn't "it's okay to be white" a sort of a slogan used frequently by extremist groups? Maybe people meant to disagree with the usage and subtext of this expression rather than the literal meaning? That's the problem with polls. People could be responding to a completely different question.

In any case, it's pretty drastic to base your ideology on one poll. To think one would disregard their real life experiences and all the individuals they have known, take the results of one poll and spread extremely provocative messages is just incredible. Most people can draw only one conclusion out of this.