So, after a year of use the cost of replacing a battery and the screen will be close the market value of a used phone. A lot of people will go for a new phone.
This definitely isn't going to be for everyone but, for what they're trying to do, IMO the numbers seem reasonable.
149.99 / 67.98 = 2.206
So the new phone costs >2x.
Also, why do you need to replace the battery after 1 year, let alone the screen?
That’s how consumers usually think about the benefits of a new phone I guess. Very few people care about sustainability.
I think much of the new phone-buying, Apple fanboys aside, is that carriers make it easy to constantly upgrade with "$0" upgrade plans (where you basically end up paying the full cost of the phone anyway.) Legislation to ban or shape this kind of advertising could be beneficial to reduce e-waste.
I have never had to replace a screen before, but I have bought new batteries to replace on my own. An easily replaceable one would be nice.