the boring would do well to raise their profiles, whether by speaking up in meetings or talking up their accomplishments. If they bag bigger jobs they will anyway need to master show-offy things like glad-handing clients, chairing meetings and holding forth on strategy
Feels like circular logic to some extent. Boring is good, just don't be so boring.I agree with the implied idea that there is probably a cyclical demand for boring vs bombastic. Zero interest rates and lots of optimism favours loud, maybe obnoxious ideas. Fear and downsizing favors boring.
Looking at the article another way, it reminds me of the "why are all car dealers sleazy" discussions. It's because that's what the market optimizes for, and those that have tried differently have failed.
Don't hate the player, hate the game