I disagree - it is distribution. You have a device in your room that is a push channel for Hollywood to stream its (and only its) content to you. It's the cable box. Ditto for cinemas.

You don't need to out-market Hollywood (though achieving parity may be part of the equation). You need to create a more efficient production cycle, from artist to costumer.

I'm thinking lean start-up. How can we reduce cycle time between artist conception of an entertainment pitch and consumers evaluating it?