I have a suspicion that the trend dates back much earlier (60s? 70s?), and owes to de-emphasizing poetry in English classes, since reading poetry requires heavy tracking of complex context over long stretches of text, making even fairly-complex prose mostly seem easy by comparison. This may just be a continuation of that trend—kids' lit gradually getting simpler in response to declining literacy that is itself due to shifts in curriculum focus, causing an ongoing, further decline.