One time while working at Google, someone sent me an email linking to a video file related to our work. Before I could watch the video, I had to watch an ad of a unicorn pooping and then a man eating it. I was quite repulsed and livid about it.
https://m.youtube.com/watch?v=YbYWhdLO43Q
It's definitely bizarre. I assume they were going for memorable, but your report sounds like it failed at the basic goal: remembering the product.