Probably the kind of people to buy a Tesla as a virtue signal more than anything else
But, like all situations...you hear about the people who make a decision based on this sort of stuff. The vast majority aren't going to talk about what they didn't care about when making a decision after all, and I think it's reasonable to say that most people just don't care.
People on Twitter obsess all the time about what is "insulting", but most of the market could not care less about Twitter crowd sensitivities. Indeed, it is remarkable how little effect do all these shitstorms have; and, vice versa, the fact that some corporation has loudly joined the woke bandwagon, does not cause any jumps in their revenue or even stability. Many of the DEI-infested tech companies are now laying off people by the thousands.
TL;DR: An average consumer does not care the slightest bit about the latest outrages on the fronts of the culture wars.
By becoming the richest man in the world, and now the most notable man in social media, Elon has brought huge brand awareness of Tesla.
And most people aren’t so politically tribal that they would choose an inferior BEV because “elon bad”
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