I am $50MM+/year spender on Meta ads and while I know that ad load is up I don't think its up that much where ads run alongside each other.
If you can show me evidence of this I will make a big fucking deal of this to Meta.
I typically bail when I see two in a row, in a vain attempt to send the message that multiple ads back-to-back is not cool.
edit: just logged in and of the first 20 timeline items, 9 were ads (including two cases of back-to-back ads). It's basically half of what I see.
I wonder if you don't follow a lot of pages or something, so it's breaking the algorithm.
It's possible that ads are now cheaper, but also less effective. I only ever did pay per click because impressions mean nothing to a startup that no one has ever heard of. But it was always hard to break out of the default settings that were pay per impression.
Makes me wonder if the troubles at Meta run deeper than the current layoffs will solve.
Post, ad, post, ad, reels (which I've never intentionally clicked), ad, 3 posts, (ad, 2 posts) repeated indefinitely.
My wife, through the Facebook app, had a roughly similar pattern, though with far more suggested groups.