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In my case at least it is just pure spite against blizzard

Just today they announced that they won't be funding SC2 esports anymore, and it is just yet another chip on their long defaced corporate image from my side of view

Stratechery did a really good analysis of why the Blizzard acquisition should go ahead.

It's still PS vs Xbox, MS vs Sony, but Adobe vs ???

Not to mention Nintendo and Valve/Steam in the mix. Of all the issues that the video game industry has at the moment, a lack of platform competition isn't the issue.