There are many VPN services that begin by reselling white-label VPN solutions, such as provided by NordVPN,[1] because it's cheaper and easier than building your own globally distributed high-capacity, low-latency network. Many suspect Proton VPN did so[2].
[1]https://nordvpn.com/white-label/ (old link, can't find an archived version of the page) [2]https://archive.is/iZ2l2