I am.
> Meanwhile, the discussion around Facebook is usually around how they measure and reward content, not what the content is.
I thought the original point was "divisive content gets promoted and Facebook doesn't stop it/encourages it".
Promoting that content is the "how" that Facebook has chosen to do and continues to do, and something that isn't a given for operating a social media company. That's what they're being held responsible for.
their content delivery/ranking algorithms prioritize (from my understanding as just a general person in the public who has never seen what's probably millions of lines of code across many different internal private systems at Meta) user engagement over all
If the algorithm is spitting out content that we're all critical of (because it's divisive, bad for mental health, etc.), why are we not acknowledging that it's just a side effect of
1. user input + 2. user engagement to that input = 3. ranked content delivery algorithm
If Facebook went away tomorrow, another platform would fill its place. Humans have shown that they like to doom-scroll on their phone and are ok being fed ads in the mean time because social media scrolling is basically the equivalent of an electronic cigarette for the brain in terms of dopamine delivery.
Because humans have chosen to prioritize the shittier meanier grossier nastier content, Facebook's "models" have been trained on that. Why are we criticizing Facebook's models that we basically played our own individual role in building?
Practicality and precedent. We can effectively regulate the algorithms a countable number of companies use in their products, but can't effectively make people not susceptible to doom-scrolling (nicotine, heroin, gambling, whatever).
> If Facebook went away tomorrow, another platform would fill its place.
Not if the troubling practices were illegal or too expensive to operate. It would be a pretty dumb investment to bother. Instead, new platforms would pursue different techniques for content presentation and profitability, just like existing competitors already do.
What does regulation of Facebook's algorithm look like to you? Promote specifically which types of content less/not at all? Obviously "politically divisive/disinformation" but who gets to be in charge of that/classifying what is/isn't disinformation/divisive?
A site that optimizes for content that people heavily interact with (engagement) is different than a site that prioritizes the relationship type between users (friends original content > public figure OC > shares > etc) or positive response (upvotes), etc
None of these many other systems rely on discerning the specific nature of content or making sure it’s of some certain arbitrary moral character. But they each lead the network as a whole to favor different kinds of content and so the experience for users ends up different. And it’s already known that social media sites can be successful using these other techniques.
I think that's hit the nail on the head. In a neutral environment, a user would be shown a feed of friends posts with ads mixed in for their demographic.
In an optimised for engagement environment, a user is shown posts that are known to increase engagement and quite often those posts are inflammatory.
This engagement environment is much more likely to expose people to extreme views