1. A squeaky-clean princess printing machine that reliably churns out 50 billion dolla- I mean, a new Disney Princess franchise every 5-10 years. No expense is spared on making the movie a lavishly animated, voiced, scripted, and instantly treasured addition to any childhood. (Because they know every dollar there will throw off a thousand in merchandising and Disney World tickets)
2. Weird creative stuff. Pixar is in this bucket, imo. Soul and Inside Out and such were amazing, amazing movies but they're obviously not going to put merchandise on the shelves. But they still sell out theaters and help build (maintain) brand prestige.
3. An oracle-tier legal/financial arm that is essentially independent of 1 and 2 that just views itself as having a giant stack of copyrights and money and it needs to turn it into more money.
So while (imo, this is subjective obviously) I think 1 and 2 are roughly as good as they ever were (and remember that Disney almost died multiple times due to not actually being very good for decade long stretches), 3 doesn't care about that and if some tactic with DVD supply or whatever will help juice sales, they'll do it because it's their job.
Disney gets a lot of flack, and rightly so! They're a big reason why copyright in the US is so fucked up, and I do hate them for that. But at the same time, I think they honestly do contribute more to artistry and enduring culture in the West than lots of other companies with even-worse legal departments do.