The mystery to me is why Italian clothing brand Napapijri uses Norwegian flag, that's just unashamed cultural appropriation
It got even more silly when Napapijri sued a French clothing company called Geographical Norway for trademark infringement for also using a Norwegian flag on their logo.
Especially when the brandname sounds like bastardized Finnish for "Arctic circle", "Napapiiri".
my goodness, I spent literally my whole life thinking they were actually Norwegian. Thank you for dispelling that illusion