https://www.cnbc.com/amp/2023/02/21/microsoft-will-bring-xbo...
NVIDIA sees Microsoft as a major competitor but Microsoft on the other hand doesn’t see NVIDIA in the same light they much more worried about SOE.
NVIDIA knows that Microsoft cloud gaming and consoles are a direct threat to their PC gaming market. And with Microsoft having a cloud gaming service already NVIDIA fears that the money train might stop.
The next console generation (not the mid Gen refresh) might actually be a cloud only box, it would not surprise me if NVIDIA sees GeForce Now as it’s life raft if 5-10 years from now there would be very few who would buy a gaming PC with a GPU.