The problem with Edge is that Microsoft can't understand one simple thing: do not shitify user experience with wasteful default pages, nag popups, and questionaries. Nobody wants to waste their time on that! This is one of the core reasons Chrome is so popular: it's mostly a clear slate on the first run.
The same applies to Firefox (to a lesser degree though): it nags users with "What's new in Firefox" after every update. Nobody reads that anyway but it significantly worsens the experience by thrashing user's attention.
The narcistic attention seeking behaviors cultivate rejection.