While ego can hijack identity for it's own mad desires, an identity is required for the actuation of relational actions on a basic level. With no "center" from which to make decisions, the functions of your mind tasked with making choices will panic - this is a foundation of brainwashing/psychological manipulation. Very similar things happen to people who have a TBI, where they become stressed when forced to make choices that seem to have zero baring on "their" lives.
So dissolved identity > Panic attacks when choice-satisfaction plummets > subconscious suggests all kinds of cartoonist extremes for an easy and powerful identity > Conscious mind agrees to play along, uses this character to make decisions about > Choice-satisfaction rises.