They'll spend a lot of effort scrubbing any facts that they don't like or don't suit their agenda and narrative. Whether that's the agenda of advertisers, the powers that be, or the "privileged" classes won't matter.

You think Googles search results are opaque now?? Wait till it's hidden behind a 2 trillion parameter neural network.

And by extension of that, "fake news" will be targeted and the all knowing AI knowledge base will be used to determine what is false or true. This will be the end of disent. When they say we won't own anything, and we'll be happy, they also mean knowledge.

This will be a game of cat and mouse between the search companies and the regulators. It has to be clear it is an advertisement of sorts, at least in most countries, however, there are different ways to do this. It will put a significant number of lawyers' kids through university.

It will be a game of cat and mouse between the search companies and the regulators. I am sure it needs to be "clear" it is an advertisement. However, this can be done in several ways, some too subtle for the regulator's taste.