Windows may not be the best example since it’s so massively profitable, and sells a lot to enterprise customers and OEMs who won’t pirate it. That said, I suspect the business case for producing high-budget, non-mass-market consumer content (say, HBO shows) is starting to tip. How many people pirate Game of Thrones for every one that pays for it?
In the end, we live in a capitalist society — the people making software, movies, music, books, etc. have to get paid for the stuff be made.