Fiction:
>In a few months he could demonstrate that you don’t need as many employees as you thought
Fact: The site has repeatedly had significant technical issues since he took over, with repeated down time, massive waves of complaints from top users about flakey behaviour.
Fiction:
> that you don’t need the heavy handed moderation/censorship
Fact: His first move at Twitter resulted in a collapse in ad revenue and massive stock market shocks for companies as impersonators announced new policies on the platform. Since then he has taken far more overarching, far more capricious, moderation decisions than the previous management.
Fiction:
>and that you could actually charge for your services rather than being wholly dependent on advertising.
Fact: Twitter revenue is in freefall. The revenue from Twitter Blue is entirely inconsequential and the loss of ad revenue has completely eclipsed it. It is an open secret Musk is fundraising to cover his enormous losses.
I think this tells us one very clear thing that we've known about the industry for a while. It operates on vibes not facts. Does everyone love the idea of a subscription based model rather than Ads? Sure! People were talking about that for years before Musk turned up. Does that mean Musk has succeeded? Fuck no! He's made an absolute mess of it. Welcome to Twitter Blue, perks include everyone on twitter thinking you're a mug for paying Elon Musk $8 for your brand new blue badge.