true, people hoping GPT will fix SEO spam are naive. There is too much money involved. If search traffic starts to drop companies will start paying people to tell chat bots that "X is the best Y service" and then rate it highly. ChatGPT poisoning will become the new SEO to get it to shill products for certain keywords

Luckily the AI spews random nonsense when used as a search engine anyway.

But you could technically spam the AI with questions like "Why is X product the best for X task?" Then after a few months, users will start seeing that product when they ask for solutions to X task.