Jeff, if I read you correctly, you think turning on brain system 1 and brain system 2 to insert advertising constitutes a grey or dark pattern [1]?
I lacked this language, but yes I think that's a fair reading of my position.
There's a broader argument that facebook really is providing a valuable service to us by making us aware of products and services that really will make our lives better. I'm unmoved by that claim, as I suspect most of us are.