Yes, Great analogy. Remember the 2017 "Apple Commits to Pro Users" exercise? They flew reporters out for a boondoggle, gave them a tour of 'secret labs. With fresh competitive hardware coming 'real soon now'. Just spin.
https://daringfireball.net/2017/04/the_mac_pro_lives https://www.buzzfeednews.com/article/johnpaczkowski/apple-sa...