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The business model is fine¹ in that they can support their customers: the advertisers. Their users and their customers are very different populations.

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[1] For now at least. It is failing a bit and likely to fall off worse over time, that is why they are scrabbling for the next big thing (pinning their hopes on VR until something less “meh” comes along)

The person writing the article IS an advertiser, so now what?

Hm. Perhaps their priority is people who are _just_ advertisers, maybe those who use their products for anything else are such a risk that they get rid at the slightest whim even if they are both sorts of user.

What business model, the one where people and businesses don't have to pay (with cash) in order to communicate with friends or customers or advertise (present) themselves? You can't expect premium support when you haven't paid anything.

FB sure makes a lot of money in spite of not charging for their service.

Their users are advertisers.

Most tech giants can't support their users and they are doing fine.