Agree. I meant to put a note about this. I was quite financially secure and did not need the money. I would have doubled down on this idea if this was my only option for paying bills. But it wasn't and I could easily find a job that paid more and was more rewarding, hence why I killed the business. I feel like many software developers are in this position. While I'm no fan of a JOB the kind of job I can get as a software developer sets the bar pretty high in terms of replacing it with a business.

That said I've never been in it for the money. It's easy enough to get a job as a programmer. If all I was going for was making money, entrepreneurship makes no sense at all. So all I'm typically looking for is to cover my bills so my wife doesn't stress out too much.