> It’s be somewhere with a reasonable CoL but still nice to live in…
The funny thing is, this is why companies were in San Francisco. Back when the tech industry was far less than it is now, San Francisco was "a reasonable CoL but still nice to live in" even though it was all the way over there in California.
Then San Francisco got expensive so people tried Seattle...then Denver...then Austin...and so the wheel turns. And each time, we fail to learn the lessons of what made those places get more expensive as more people wanted to move there. Then we try again somewhere else, expecting that new people won't have the back story and existing people will happily move.
I've been working on computers for a job for decades and we still haven't gotten it right.