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I'm totally happy with what Google did to their homepage. It will definitely get attention. I'm disappointed about their call to action. It vaguely points users to a message that "Congress" (who in Congress?) is doing something bad. Sign another worthless petition. Why not give people a way to call them? Why not list the bill's co-sponsors? The companies that are supporting it?

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Because I don't think your average user will bother to call. They will be made aware of the problem - perhaps it will come up in conversation at the water cooler - but I doubt they will care enough to place that actual call. I wish there was more call to action - and more importantly, an easier to read info graphic.

You're right. Most users won't. But if 1% of users actually do that's an enormous impact. Right now, there's nothing to even push them in that direction. Even users who get riled up will probably feel their work has been done by signing that aimless petition and not bother looking up how to contact their representatives.

Since we're on the topic of messaging effectiveness, can we all agree that the infographic Google selcted is nearly impossible to view?

Google maybe think that anyone who saw this, and want to call the congress, they will use Google to find out the door way to contact the congress?

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