The thing about Texas Monthly is that they have become a trusted brand over the years because they are so high quality and they've continued to innovate, which has buttressed against things like reducing page count or print quality. They've got the right mix of human interest, branding, and political stories. Politically, they are definitely to Texas' left of center, but not in an "in your face" sort of way. And their web team is top notch. When I was tasked with redesigning a website a decade ago, my South Carolina based internet publisher chose Texas Monthly's site as one of our sources of inspiration.