I don't understand why the rpi is so special. Any half-decent hardware engineer could have built this. They just optimized the BOM to get it to $25 bucks? Someone explain this to me.
For another, they have access to good pricing on a capable SoC that isn't usually available in small volumes at any price. In other words, they knew the right people.
And yeah, they've been very aggressive about other costs too. For example, the alignment of the various connectors on the board are all funkey, because it was cheaper that way.
Thus we end up getting a device that is smaller and more capable than the Beagleboard XM (CPU- and graphics-wise) at one sixth of the price.
Also, it's like saying that DarkShikari et al. "just optimized the code" to make x264 the best easily-available encoder of H.264 on the planet.
Finally, the Raspberry Pi is tremendously more powerful than the Maple.