No… we’re ready. Celebrity endorsements have always been meaningless. Hopefully more people realize this.
The real problem are the not-endorsements. The "our cameras caught this when he thought his mic was off". For politics especially its the unscripted moments people believe.
Equally it offers plausible deniability to anything that is captured. Just claim its a deep-fake and the vast majority of supporters will believe you,because they want to.
Phrases like "a picture never lies" or "I'll believe it when I see it" all start falling away.
In a world where people want to be right, not informed; when anger wins more elections than hope, where fear of the future overwhelms the comfort of the present, deep fakes erode one more thing you can trust.
And most people say they wouldn't fall for it, but for some things, you might not need to move the needle very far.
If the video was a re-post or hosted elsewhere - then you would start to reconsider it?
Key sharing is annoying but at least you have continuity in the same sense as normal “reputation” and Keybase showed us it’s possible to like PGP keys to social media accounts with decent usability.
The consequences of moving to a zero trust society will be major.
Sorry, broke my own standards. LTT = Linus Tech Tips. YouTuber.
Not to be confused with “Linus” of Linux fame who doesn’t contribute to the channel.
Unclear if the OP would prefer makeup recommendations from Linus over Kim Kardasian or if they just don't buy makeup.
Anything other than that doesn't matter. It doesn't matter if the influencer is a YouTuber who does their original research and tech breakdowns to give an informed opinion of a product, or if it's an Instagram model that is willing to hold a purse for a photo. Both, when paid to endorse a product, will influence people into buying that product. LTT's sponsor breaks in the middle of videos (that usually have nothing to do with the subject matter of the video itself) influence people into buying those products. So, LTT is an influencer.
Celebrity/influencer marketing is one of the few marketing strategies that actually works consistently.
However influence culture already does this. Influencers represent identities fostered entirely for the purpose of convincing you to consume product.
You could make similar claims for the mountain of garbage writing that falls under the category of "content marketing". It's an attempt to create authentic information for the real reason of selling you a product.
The point being that influencers, content marketer and similar sophisticated advertising strategies already are artificial intelligence. Joe Rogan is a personality created to sell you products, most blogs are empty content designed to attract your attention just enough to convince you to trust them to sell a product.
The distinction between the real Joe Rogan selling you a product and an artificially generate Joe Rogan selling you a different product is only a concerning thing to people paying Joe Rogan to sell their product.
For the average consumer, they have already have been duped by AI for years now.
What’s the world coming to if you can’t trust that the person pushing a product isn’t actually a paid corporate shill but is instead a scammer trying to separate you from your money.
There’s probably a distinction between the two, right?
Paris Hilton promoting CryptoKitties vs a fake Paris Hilton promoting CryptoKitties — the difference is obvious.
I think it might be refreshing for everybody to completely disbelieve everything they see and hear on screens. Where we can only believe what we can hold in our hands in front of us.
It's going to be hard to run a democracy though.
Even during the crypto boom there were deepfakes to manipulate the market, which didn't even work.