Actually 80 column cards[1] were a pretty routine thing in II+ machines from early 1980 on. Those and the Microsoft Z80 CP/M card were more or less the standard "business computer" until the IBM arrived. These got you full ASCII and lower case support, and ran things like WordStar and VisiCalc as well as anything on the market.
It wasn't until 83 or 84 that the XT/AT "lots of memory and hard drive as standard" configuration drove DOS software (c.f. Wordperfect, Lotus, Turbo Pascal) farther than the IIe could reach. The Apple spent an absolutely shocking amount of time as "the best computer to buy" for a working professional. It really was way ahead of its time.
[1] The Videx Videoterm was most popular, but there were many clones. These were all based on the MC6845 controller with their own framebuffer RAM. In essence they were mostly identical to the IBM MDA card, though without the special character attributes and high-bit graphics characters.