The basic problem with the Agile movement is that it took a few proven helpful practices -- almost all of which were well known and often used by experienced software developers before the buzzwords were attached, even if managers didn't realise -- and instead of promoting those, it wrote a "manifesto" so vague that it would make a political speechwriter proud, which didn't actually say anything at all about the practical steps that were useful.
Then concrete examples of "Agile" processes started to appear, and a few less proven or even discredited practices were added to the basically good ideas. Suddenly, despite valuing people over processes or some such vacuous claim, it's all about The Process again.
The predictable result was something non-technical managers thought sounded good but didn't really understand, and technical people who didn't drink the Kool-Aid looked at sceptically while asking where the evidence was that it was better than what they had been doing already.
And the only answer the Agile community has collectively agreed on in the ten years since then seems to be that people aren't doing Agile properly in most cases, but look at the successes where smart people have made it work! Of course, those smart people probably could have run a successful project starting from any other process, too, because if it didn't help they would have thrown it out in favour of things that did, just as they always had. And if most of the case studies of your supposedly superior process don't show significant benefits, you start to lose credibility after a while by claiming that they're all doing it wrong.
And now, we're doing the same thing all over again with the not-at-all-pretentiously-titled Software Craftsmanship movement, and the result will be the same: lots of people selling books and charging consultancy fees to peddle snake oil mixed with just enough actually proven ideas to be credible for a while until the results come in, by which time they will have moved on to the new hotness.
I am not normally a fan of Zed Shaw's style, but in this case, I sympathise with his point of view: