It is.
The point is it is not so bad that you should worry so much about it, just use moderation.
Like everything else in your life, especially past 40, you should use common sense: don't eat hamburgers every day, it's bad for your health. You should walk more, a sedentary lifestyle is really bad for your health. You should reduce the amount of sports you do and prefer moderate physical activity to playing football with your friends (see Hulk Hogan current health status), etc. etc.
It's not like tobacco, processed food or driving, those are really dangerous things for your health and will reduce your life span considerably.
Anyway, they tried prohibitionism in USA, it didn't work, so I guess alcohol is here to stay with us, till the end of time.
The WHO is saying its bad for you and that's fine. And as you've said, once people have the information they can choose the risk profiles that suit them.
One of the biggest killers is loneliness. Have a look at the Harvard life study.
As with the rest of life, it's a balance of risks. Having the right genes may be helpful. Jeanne Calment lived to 111 and apparently enjoyed a daily spot of port.
for example, the bottle of gin that i have beside me has a label on it that says i should not exceed 2 small glasses a day. where did this figure come from? somebody made it up!