"Trunk-based development" is essentially counter-marketing to Gitflow. Before Gitflow, trunk-based development was so routine it didn't need a proper name or website.
Gitflow has the "interesting" properties of being more complex than release-ready trunk-based setups, while (in most contexts) decreasing quality, and delivery speed.
Unfortunately, Gitflow is very appealing to mediocre managers who want to point to a website and some pretty pictures and say "we do that" (thus, alleviating themselves of any actual engineering or contextual thinking). So the counter-marketing is helpful, but it feels rather ridiculous how the software world is so susceptible to these trends.
It reminds me of the Alan Kay quote, "programming is a pop culture."