Don’t listen to anyone telling you that cold calling doesn’t work. It works!

You want to get a step-by-step book that you can relate to. I had to read five or six of them before I found one that really spoke to me. It was an uphill battle. But, eventually even I, a gruffy nerd, started landing appointments.

Cold calling is a little bit like getting up in the morning to do a hard work out. You have to motivate yourself. You can do it.