But as amusing as it is to riff off of your analogy, your point is still wrong. When studying the behavior of human beings, and corporations are people, friend, it is important to try to fathom the motivations of their decisions. You can’t simply look at the behavior of companies, even in aggregate, and pretend it’s scientific to say, “ah, that is simply how they sustain themselves.”

And in this case perhaps what people are upset about isn’t simply moralism, but the potential irrationality that drives the behavior we are all witnessing.