We call people who do the farming “farmers” and the people who own the farms “farm owners”. We acknowledge that a lot of even the white families who live on the farm that they farm no longer own their farms. They’re still “farmers” to us even though they don’t own their farmland.
In Texas we also have “Ranch Owner” vs. “Ranchero”. One of them has bullshit stuck on the outside of their boots, the other has the bullshit inside their boots.
My wife has some Indian-American friends who invest in farmland and laugh at the idea that they have “white sharecroppers”. It would be weird to call them farmers, but not call their “white sharecroppers” farmers.