Maximize the good, minimize the the bad. I think phrasing the problem in such a broad way lets the companies do shady things for profits. It's like Gun companies saying their guns can save your life. They're probably right on that point. But it's not like guns don't cause a lot of unnecessary deaths.

It's on topic, because it's inline with the same type of behaviour of causing the problem and benefiting from selling a solution. If tobacco company started selling a cancer drug, and taking out life insurance policies on it's smoking employees. At some point, you would think people would start to notice the apparent synchronicity