> My Lai was first revealed to the American public on November 13, 1969—almost two years after the incident—when Hersh published a story through the Dispatch News Service. The article threatened to undermine the U.S. war effort and severely damage the Nixon presidency. Inside the White House, officials privately discussed how to contain the scandal. On November 21, National Security Advisor Henry Kissinger emphasized that the White House needed to develop a "game plan", to establish a "press policy", and maintain a "unified line" in its public response to the incident. The White House established a "My Lai Task Force" whose mission was to "figure out how best to control the problem", to make sure that administration officials "all don't go in different directions" when discussing the incident, and to "engage in dirty tricks". These included discrediting key witnesses and questioning Hersh's motives for releasing the story. What soon followed was a public relations offensive by the administration designed to shape how My Lai would be portrayed in the press and understood among the American public.