If I type "wapo" into Google or Bing, I don't want an earfull from a LLM about what "wapo" might mean (especially if streamed slowly a la current ChatGPT), I want a link to Washington Post's current frontpage.
That seems like a trivial matter of fine-tuning the model so that it includes the link on those types of queries. For example, if you search for a website, I doubt it would be hard to have the AI infer that it's a website and include a link to it.