> I realize I sound conspiratorial, but to be clear, I do not think they all got together and planned this.

I'm not so sure the possibility should be dismissed so easily. It's hardly a secret that CEOs gather periodically gather at various retreats. Is it really talking conspiracy theories to recognize they actually do talk business with each other and at least informally coordinate their actions? They don't all need to be at the same location just to get a few massages.