Pay experts—using our may-as-well-be-infinite warchest—to do literal
years of R&D on several options and pick the best one, such that the decision's not anywhere near as risky as you imply?
You know, same thing they've surely been doing with VR behind the scenes for years and years. If/when they finally release a product, it won't be because the CEO just suddenly decided to make a big bet, but because they'd made a ton of small bets and waited for one of them to look worth betting big on.
I think Apple'd be easy-mode for a CEO, actually. Tons of capital behind you to undo all but the gravest "whoopsie", and no direct competitors credibly doing anything like the same thing you are (others making devices, sure, but nobody even really trying to attack your niches—not really). It's why they can fuck up a few times in a row and it hardly even matters, as long as they come back to their senses within a few years.