I've noticed a pattern in a lot of people that when they get super motivated, it just leads them to making big grand plans for how they're going to improve themself with X and Y strategy, but when it's finally time to execute, the motivation has worn off and they do absolutely nothing.

I've heard before that you get the same kind of dopamine hit from saying you're going to do something that you do from actually accomplishing a goal. And that definitely seems in line with this behaviour I've noticed in people.

I personally try to not announce any grand plans I have to anyone. Maybe that's just out of fear of commitment, but I find the idea of announcing something and then having nothing to show embarrassing. But sometimes I do execute on my plans, and it feels good having the results to show.