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>Those new language models are "Google killers" because they reset all the assumptions that people have made about search for several decades. Imagine that people start using those chat bots massively as a replacement for Google search. Then the notion of keyword disappears. Google AdSense becomes mostly irrelevant.

Look up the term "native advertising", that should help you in understanding how online ad ecosystem works.

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How so? How does native advertising solve the problem of diminishing volumes of keyword searches? How does it even relate to search ads?

if you inject native advertising into the responses? nothing is technically limiting the chat responses from being exclusively the output of the LLM. mix LLM model output with native advertising copy and it's nearly undetectable if you're not looking out for it. and good luck catching those integrated ads in your adblock.

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