OpenAI has had huge mindshare with students recently. Every (ish) kid who writes an essay or needs information summarised is hitting ChatGPT. Kids are where change happens, ask Facebook. They get on new things instantly - within days we were reading reports of kids writing essays with the latest tool. Young people are also naturally viral, sharing the cool new tool with entire classes. This is a marketer’s dream. You don’t need to change how sluggish corporates work, just focus on kids and watch them work.

Google has to fight to get that mindshare back.

Not sure I’d be building my company on the ADHD-fueled Google roundabout that generates and destroys systems monthly. You just know whatever they release is someone’s promotion project, until it’s in GA.