But as you just said, it's to make the _best_ prediction of the future based on those available, not necessarily the right one. You hope that over time of making enough educated bets, enough pan out correct for overall company success. Companies are often wrong about many (perhaps most) things. They're just right often enough to keep succeeding.

As the markets clearly priced in during the pandemic, this was the best prediction of the future. As measured not just by the CEO, but the response of consumers and the public markets. You would be hard-pressed, without the benefit of today's hindsight, to make a reasonable argument for why this wasn't the right decision to make based on the data in front of you.