This guy was incredibly lucky. Wear a life jacket. Carry a means of calling for help on your person. Ideally a Personal Locator Beacon (>£150), a handheld marine VHF radio (>£75), at least a phone in a waterproof pouch.
In water less than 15ºC[0] average life expectancy follows very roughly a rule of threes. Three minutes without a life jacket, 30 mins without suitable warm clothing, 3 hrs without a life raft, 3 days without water and 3 weeks without food.
I volunteer for a marine SAR unit and people fall in and die from causes 1 and 2 on that list all the time, at least once a year just in our patch.
[0] Eg pretty much all U.K. waters pretty much all the time.