> there is no business model behind it
Why can't Google use the user's prompt (and AI's output) to display targeted Ads?
Why can't Google use the user's prompt (and AI's output) to display targeted Ads?
I'd guess given the amount of self-cannibalization Google has been doing the last few years, the fervor with which they've been sticking ads everywhere even to the clear detriment of utility suggests they're struggling to present black numbers through growth.
Having to operate at conversational AI service which is competing with their own main offering, at a loss, to run a competitor out of business is not what they want to do. Not with bearish investors, and especially not given the regulatory scrutiny they're under.
Google's dominance might have ended, but this is a new market. Various players will try different business models and I'm sure we'll see someone offering an ad-based product
They can't even faithfully follow a search term, and instead return exactly what you wanted to avoid. Try finding "the shortest time for crossing the English Channel entirely on foot", it will tell you all about swimming, boats, even hovercrafts, ferries, but not about an immigrant trying to walk the tunnel.
When a query fails and gives bad results, it's not clear why it has failed or how to fix it. This is above all very confusing and frustrating.
In part I think the problem is the insistence on using the same search box for both modalities of search. This is straight up a poor design choice.
It's also worth mentioning that they have an inherent conflict of interest in the business model. Since they sell ads, presenting clean search results with few ads would actually hurt their bottom line. But this is a limitation in their business model and not their tech.
- No 6+ ads on the search results page
- No direct traffic being diverted to publishers (which display AdSense ads)